Magic-rich media content
With the explosion of the financial prosperity of the majority of today's advertising Internet- companies it would be interesting to learn, how many of them are assembled to hide under cover rich media on New York @d:tech in this year. One of the most interesting technologies, noted by me, belongs to company EyeWonder. EyeWonder developed the special bezplaginovyy video- audio codec (reduction for "coding- decoding"), which works on the basis 25- TI of the kilo-byte Java-appleta. This means that the sponsors and Web- publishers now can use streaming by video- and audiofayly, without worrying about that, is established in user special software of the type Windows media Player or RealPlayer.
Use Java for the video images significantly increases the effectiveness of videokontenta on the site (approximately to 90%). Of course absence Java- components in the work - this already presence of some eventual result, even maloradostnogo; however, personally I was simply struck by the quality of the technology of the coding- decoding of company EyeWonder. You themselves can be convinced of this on the site of the company, where the demonstration of the possibilities of technology is represented and the examples to the corporate integration of flow video with the content of Internet sites are given.
Many my familiar, who are not occupied in the Internet- industry, confuses my habit to answer on them multi-page e-socineni4 one-two by words: "really? It is healthy!" or "yes you that? Potryasno!". Unfortunately, 4, just as many others in the Internet, I daily obtain hundreds of electronic communications and for me it is very difficult to write the detailed and expanded answer for each letter.
As a result some communications (in particular some containing proposals or request) I leave unread during the weeks, and that months. But when finally them reaches the matter, their essence already proves to be unimportant for the temporary reasons. This problem now can be solved with the aid of the new product of company Mediaplex - MOJO Mail. Company- developer uses Java- components for the "binding" of the content of electronic letters with the special data base, which automatically renews e-predlojenie in the specific time. This gives to marketologs the excellent possibility of organizing the information and advertising post distributions, which do not lose urgency and opportuneness and not requiring repeated sending. Recently I visited the very interesting company by the name TrafficMac, which proposes the service, capable "of placing cross" for many agencies and Web- publishers on application of rich media. Essence in the following: there is an enormous quantity of advertising products, which support technology rich media (such as Dart system from DoubleClick).
But, unfortunately, publishers according to the large calculation cannot be trained in the proper measure to the skill of control and optimization rich of media- advertisement for its subsequent starting on such systems. TrafficMac it does not propose kreativ. It does not show advertisement. But it gives confidence in the fact that your advertisement before it will be neglected into whatever it was system, will pass the procedure of thorough analysis and tuning. Yes even its price is so reasonable that 4 with difficulty visualized the advertising campaign in the Internet, which does not use the collection of possibilities TrafficMac.
Use Java for the video images significantly increases the effectiveness of videokontenta on the site (approximately to 90%). Of course absence Java- components in the work - this already presence of some eventual result, even maloradostnogo; however, personally I was simply struck by the quality of the technology of the coding- decoding of company EyeWonder. You themselves can be convinced of this on the site of the company, where the demonstration of the possibilities of technology is represented and the examples to the corporate integration of flow video with the content of Internet sites are given.
Many my familiar, who are not occupied in the Internet- industry, confuses my habit to answer on them multi-page e-socineni4 one-two by words: "really? It is healthy!" or "yes you that? Potryasno!". Unfortunately, 4, just as many others in the Internet, I daily obtain hundreds of electronic communications and for me it is very difficult to write the detailed and expanded answer for each letter.
As a result some communications (in particular some containing proposals or request) I leave unread during the weeks, and that months. But when finally them reaches the matter, their essence already proves to be unimportant for the temporary reasons. This problem now can be solved with the aid of the new product of company Mediaplex - MOJO Mail. Company- developer uses Java- components for the "binding" of the content of electronic letters with the special data base, which automatically renews e-predlojenie in the specific time. This gives to marketologs the excellent possibility of organizing the information and advertising post distributions, which do not lose urgency and opportuneness and not requiring repeated sending. Recently I visited the very interesting company by the name TrafficMac, which proposes the service, capable "of placing cross" for many agencies and Web- publishers on application of rich media. Essence in the following: there is an enormous quantity of advertising products, which support technology rich media (such as Dart system from DoubleClick).
But, unfortunately, publishers according to the large calculation cannot be trained in the proper measure to the skill of control and optimization rich of media- advertisement for its subsequent starting on such systems. TrafficMac it does not propose kreativ. It does not show advertisement. But it gives confidence in the fact that your advertisement before it will be neglected into whatever it was system, will pass the procedure of thorough analysis and tuning. Yes even its price is so reasonable that 4 with difficulty visualized the advertising campaign in the Internet, which does not use the collection of possibilities TrafficMac.
Oleg Smaga
posted by Oleg Smaga at 7:34 AM
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